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Vol.24 No.2

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Abstract

While LibQUAL+TM is in the headlines of many articles focusing on library service evaluations, little research has been conducted to study the relationship between the LibQUAL+TM factors and the adoption of library services. It remains unclear whether the factors of LibQUAL+TM have any effect on its adoption. A framework was adapted from Icek Ajzens theory of planned behavior and proposed to extract factors affecting the adoption of library services. The factors were examined via data collection from a Web-based questionnaire survey with college students in the United States. Factor analyses and multiple regression analysis were conducted. Findings show that the intention to use library services is explained by attitude toward library service quality. The attitudinal factors that are significant are (1) perceived personal control, (2) perceived affect of service, and (3) perceived comprehensiveness of information. The relative importance among the factors is also represented by the numbered sequence. However, perceived timeliness of information access and the perception of library as place do not have a significant effect on the intention. This study extends the research on library service evaluation, and provides a new evaluation framework by applying adoption behaviors.

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Abstract

The purpose of this study was to explore whether the concept of amount of invested mental effort (AIME) developed in the field of educational psychology can help explain why people put so little effort into online searching. In this experimental study, two information retrieval systems a web search engine and a university library system were used to make a comparison. The data were collected from 15 undergraduate students through background questionnaires, think-aloud protocols, search logs, post-search questionnaires, and post-task interviews. The findings indicate that perception of the webs easy-ness and high levels of self confidence in searching capability led the subjects to put less effort into web searching than they do into library system searching. In addition, the perceived difficulty of search task influenced the extent of mental effort invested. The AIME proved a useful framework for understanding search behavior and user experience for both web search engines and library systems.

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Abstract

This paper is divided into two parts. The first part elaborates on four Information Retrieval (IR) models: a traditional IR model and three more recent, user-oriented models of IR interaction presented by Belkin, Ingwersen, and Saracevic. The strengths and limitations of each model are discussed. The second part, based on an analysis of the previous models, presents the author's interactive model, namely, the Iceberg Model. The rationales that are given to explain the design of this model are associated with the following: a greater specificity of system attributes; more concrete interplays among different components of IR interaction; and, the increased role of the Human Information Intermediary (HII). In sum, the new model presents a framework that can evolve in varying information-seeking contexts.

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Abstract

With the rapid change of the Web and E-transaction application, the search interface is providing more powerful search and visualization methods, while offering smoother integration of technology with task. Especially, visualization techniques for long menu-lists are applied in retrieval system with the goal of improving performance in users ability to select one item from a long list. In order to review visualization techniques appropriate to the types of users and data set, this study compared the five visualization browsers such as the Tree-structured menu, the Table-of-contents menu, the Roll-over menu, the Click menu, and Fisheye menu. The result of general analyses shows that among the hierarchical methods, the experienced group prefers the Table-of-contents method menu, whereas the novices group prefers the Tree-structure method menu. Among the linear methods, the two groups prefer the Roll-over menu. The Roll-over menu is most preferred among the five browsers by the two groups.

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Abstract

This study attempts to give a personalized recommendation framework in large-sized music contents environment. Despite of many existing studies and commercial solutions for a recommendation service, large online shopping malls are still looking for a recommendation system that can serve personalized recommendation and handle large data in real-time.This research utilizes data mining technologies and new pattern matching algorithm. A clustering technique is used to get dynamic user segmentations using user preference to contents categories. Then a sequential pattern mining technique is used to extract contents access patterns in the user segmentations. Finally, the recommendation is given by our recommendation algorithm using user contents preference history and contents access patterns of the segment. In the framework, preprocessing and data transformation and transition are implemented on DBMS. The proposed system is implemented to show that the framework is feasible. In the experiment using real-world large data, personalized recommendation is given in almost real-time and shows acceptable correctness.

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To understand the present status and the development of the digital reference service in Korean public libraries, a nationwide site observation was attempted in 2007. The collected data was analyzed, then compared with the previous analysis based on a 2003 data. For the 404 sites offering digital reference, operational characteristics, such as access level, service mode, link description, policy, web form, and FAQ, are analyzed. Performance analysis focused on the presence of question posting, volume of usage, response rate, and types of the questions, for the data collected for 15 days through question and answer transcript recording. Results reveal findings on the present situation as well as changes over 4 years.Related problems are identified. The conclusion includes suggestions for improving digital reference service.

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It has been known that predicting stock price is very difficult due to a large number of known and unknown factors and their interactions, which could influence the stock price. However, we started with a simple assumption that good news about a particular company will likely to influence its stock price to go up and vice versa. This assumption was verified to be correct by manually analyzing how the stock prices change after the relevant news stories were released. This means that we will be able to predict the stock price change to a certain degree if there is a reliable method to classify news stories as either favorable or unfavorable toward the company mentioned in the news. To classify a large number of news stories consistently and rapidly, we developed and evaluated a natural language processing based multi-stage news classification system, which categorizes news stories into either good or bad. The evaluation result was promising as the automatic classification led to better than chance prediction of the stock price change.

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As digital preservation becomes increasingly important, interest in web archiving has correspondingly increased. The processes of web archiving depend on the types of acquisition methods employed, the organization and storage of data, their completeness, and their scope. This study develops metadata for intensive web archiving. Several web archiving projects are reviewed and analyzed. As a result, administrative metadata has been suggested in addition to the basic elements from the Dublin Core.

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As increasingly diverse kinds of information materials are available on the Internet, it becomes a challenge to define an adequate level of metadata provision for each different type of material in the context of digital libraries. This study explores issues of metadata provision for a particular type of material, statistical tables. Statistical data always involves numbers and numeric values which should be interpreted with an understanding of underlying concepts and constructs. Because of the unique data characteristics, metadata in the statistical domain is essential not only for finding and discovering relevant data, but also for understanding and using the data found. However, in statistical metadata research, more emphasis has been put on the question of what metadata is necessary for processing the data and less on what metadata should be presented to users.In this study, a case study was conducted to gauge the status of metadata provision for statistical tables on the Internet. The websites of two federal statistical agencies in the United States were selected and a content analysis method was used for that purpose. The result showing insufficient and inconsistent provision of metadata demonstrate the need for more discussions on statistical metadata from the ordinary web users’ perspective.

Journal of the Korean Society for Information Management