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Vol.34 No.1
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An Analysis of Non-users of Mobile Healthcare Applications: Based on Diffusion of Innovations Theory

Journal of the Korean Society for Information Management / Journal of the Korean Society for Information Management, (P)1013-0799; (E)2586-2073
2017, v.34 no.1, pp.135-154
https://doi.org/10.3743/KOSIM.2017.34.1.135


& (2017). An Analysis of Non-users of Mobile Healthcare Applications: Based on Diffusion of Innovations Theory. Journal of the Korean Society for Information Management, 34(1), 135-154, https://doi.org/10.3743/KOSIM.2017.34.1.135
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Abstract

The purpose of the study is to identify the barriers to using mobile health applications based on the Diffusion of Innovations Theory. The study employed a purposive sampling to recruit college students who were non-adopters or rejecters. The study participants were a total of 44 students, who consist of 32 males and 12 females, and paper-based interviews were conducted. The findings of the study indicated that attributes such as relative advantages, complexity, trialability and observability were not considerable factors of impeding the adoption or continuous use of health applications, whereas relative disadvantages and compatibility were. The study suggests that health application developers and service providers minimize relative disadvantages and enhance compatibility of the innovation with consumers’ life styles, rather than try to improve relative advantages and complexity, to more effectively encourage non-adopters to try and maintain using the innovation.

keywords
consumer health information, health information services, health application, diffusion of innovations theory, non-user, 소비자 건강정보, 건강정보서비스, 건강 앱, 혁신확산이론, 비이용자

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